BarTalk is drawing good response from party goers, restaurateurs: Gautam Bhirani
Next time when you walk into your favourite hip joint, chances are you will be greeted by digital screens, reminding you of perils of ‘drink and drive’. Or how women can rescue themselves in a tricky situation by using particular mobile app. No, there isn’t any ‘yet again’ attempt of promoting sanskaars by the government among youth or to clamp down on your party spirit but all this is a part of an initiative undertaken by Delhi Police and BarTalk, a digital OOH (out of home) network . The announcement of this initiative has already garnered much media attention and therefore, the individuals behind this drive, are expecting a great impact.
WHAT IS BAR TALK?
BarTalk is India’s first smart digital OOH network integrated with programmatic advertising. It allows bars to display realtime offers at point of sale and make realtime announcements. The platform allows brands to reach out to the niche with flexibility of day, time and frequency, and also has realtime plugins that amplify social media like Twitter, Facebook & Instagram feeds. For this particular initiative with Delhi Police, the objective is to create awareness for women safety and dangerous impact of drunken driving. The announcement event recently held at Teddy Boy Bar at Connaught Place where top cops of Delhi Police also explained the initiative to the guests and media.
Gautam Bhirani, the founder of BarTalk, explained us the present and future course of the initiative. “It’s a much-needed concept in cities like Delhi. We are present in 30 bars right now. We have already started to branch out in Mumbai, and Bangalore and Pune are also in the hit list. We may start activities in Mumbai in the next three weeks,” said Bhirani, who specialises in OOH digital media (out of home).
According to Bhirani, bars draw maximum youngsters and therefore, it is a wise step to rope in popular joints. “Bars are places where a defined audience goes, and most of the brands love reaching out to this audience. A digital signage in malls are in big spaces, they are cluttered and very well lit. but, in case of a bar, it is dark. Any high definition signage will stand out,” he said. In Delhi, over 2,000 screens have been placed across bars in the first phase located at Nehru Place, Greater Kailash, Hauz Khas Village, Connaught Place, Saket and Khan Market. In the next phase, the BarTalk will be installing sensors to register feedback, which will be gender-specific too.
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