Caitlyn Jenner joins hands with MAC Cosmetics, announces signature shade Finally Free. By Born of Web
Caitlyn Jenner has announced her partnership with brand MAC Cosmetics and named her signature lipstick Finally Free. The limited-edition of this shade will be launched in April and proceedings will be donated for a trangender’s fund. “I wanted a name that I use, and which represents the community. This is who I am: Finally Free,” she wrote in a statement to the brand, which envisages, “‘All Ages, All Races and All Sexes”
In the past, MAC has done several campaigns to create awareness in society. They had earlier collaborated with singer Elton John, lesbian singer KD Lang and drag queen RuPaul.
The announcement of Caitlyn Jenner’s association is followed by a fresh new teaser of her show I Am Cait. In the teaser, she is seen in a wedding dress made of white lace.
Here are some of her quotes on her association with MAC Cosmetics:
“I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
“I’ve learned that I am the exception to the rule; I certainly am not the rule…So, it’s been eye-opening. I realize that I’m in a position where I can help people who are really struggling by creating a platform and bringing exposure to the issue.”