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Kaaryah: Our fashion-forward bloggers glam up corporate wear

Worry not professional ladies! Bloggers Chandni Mahajan and Preeta Roy show you the bright side of formal wear

Kaaryah

Blogger: Chandni Mahajan, Styling: Sahil Sidhwani, Photographers: Sanjeev Kumar, Mukul Gola, Location: Junglee Billee

Nothing beats the concept of comfort in fashion. If you are a corporate woman, then looking stylish and elegant is as important as feeling comfortable in your outfits. Those who shop online would swear there’s hardly any platform which addresses peculiar wardrobe demands of a professional woman. It is a shocking misery that something as basic as a well-fit formal suit is not easily available.

Ask Chandni Mahajan, a brand strategist with Born of Web. In her casual banters with office colleagues, she often rues how tough it is to get perfect, affordable formals. So is the story of Preeta Roy, also a blogger at Born of Web.  So when we collaborated with Kaaryah for their next shoot, naturally both offered to be ambassadors of the activity.

Kaaryah.com deals in women’s non-casual wear by offering the best possible fits in 18 sizes. Their clothes are well-fitted, functional, feminine and fashion-forward western formal wear. “Moreover, I looked slimmer and sexier,” Chandni quipped.

For the shoot, we decided to camp at GK’s Junglee Billee, a favourite hangout place of youngsters, specially ladies. Interiors of the place are done by talented Nida Mahmood, better known as the queen of kitsch in fashion circuit. The vintage items on display such as  cameras, typewriters, binoculars, vintage fans, table fans and vanity items like hand mirrors, combs and hand-embroidered velvet pouches added the required spunk to our assignment.

Kaaryah

This solid ochre coloured shirt comes in a non-stretchable Japanese silk fabric. It is relaxed fit, quarter sleeves, round neck and waist length. It suits all body types. Buy it here!

 

Kaaryah

 

Kaaryah

Chandni Mahajan radiates in this navy blue dress with a mid thigh length. All you need is an umbrella this monsoon to accentuate your look. Accessorise less with just a pair of earrings and a wrist watch. For the night out plans with your bae, add some winged tip eyes light blush on frosted pink lips and a fun wristlet.

 

Kaaryah

Bring forth your feminine side with these pretty blush coloured trousers. In stretchable pvl fabric, and a mid-rise, relaxed-fit, these full length trousers are perfect for work, kitty parties, dates or night-outs. Preeta Roy completed the look with a solid khaki, non-stretch poly-crepe top that comes in a non-structured relaxed-fit

Kaaryah

Masterfully tailored, this Maureen Jacket ushers in the season right. Preeta Roy happily poses with a vintage typewriter that gives old world charm to the entire look 

Hope you endorse these looks at your office. Go to www.Kaaryah.com right now to pick your formals.

TEAM COURTESY
Bloggers: Chandni Mahajan, Preeta Roy
Styling: Sahil Sidhwani
Photographers: Sanjeev Kumar, Mukul Gola
Location: Junglee Billee

If you want collaborate with Born of Web for your products or company, do write us an email now. Mail Id: <bornofweb@gmail.com>

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