After receiving thumping response for #IWearHandloom campaign a few weeks ago, textile minister Smriti Irani kickstarted yet another campaign #CottonisCool on social media, this time to boost the cotton industry. Few minutes after it was announced by Irani herself, the hashtag (CottonisCool) started trending on Twitter. She tagged five fellow Tweeples and requested them to start a chain. Result: Cotton emerged as the top most trend of the day. “Today, India is one of the largest cotton producing nations & cotton has become the ultimate summer fabric (sic),” Irani wrote on Twitter.
Joining the Ministry’s campaign, the Fashion Design Council of India (FDCI) has requested fashionistas to post their ‘cotton look’. Mr Sunil Sethi, president, FDCI, said, “FDCI has always supported different kinds of fabrics in the country. In 2015, we engaged with khadi where we closely worked with the Gujarat government. In 2016, we did a massive project in Banaras with the textile ministry, fashion designers and weavers. Later that year, we also endorsed government’s handloom initiative,” he says, adding that cotton is the national fabric, worn by masses and classes. “Be it kurta of a neta, t-shirt of a college going student, lungi in South India, langoth of pehelwans, gorgeous cotton saris of women or traditional jhola or kurtas of intelligentsia, cotton is the staple fabric of nation,” he told Born of Web.
As ‘Cotton is Cool’ becomes a rage online, we pick top 10 looks from the campaign which are drawing maximum cheers on Twitter!
I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx
— Smriti Z Irani (@smritiirani) May 16, 2017
#CottonIsCool @smritiirani @TexMinIndia @TheFDCI #SunilSethi pic.twitter.com/e52jQpxUob
— FDCI (@TheFDCI) May 16, 2017
Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke
— Hema Malini (@dreamgirlhema) May 16, 2017
Tag your friends and show why #CottonIsCool! This is my in-the-mood-for-writing look! @GulPanag @AnupamPkher @shekharkapur @smritiirani pic.twitter.com/PDmYQN2VBr
— Amish Tripathi (@authoramish) May 16, 2017
As a former Member of Khadi Commission I value cotton.
I join to celebrate Indian summers & cotton industry with my #CottonIsCool look. pic.twitter.com/Yo9cmNpZYH— Kiren Rijiju (@KirenRijiju) May 16, 2017
My cute baby wearing cotton frock @smritiirani @TexMinIndia #CottonIsCool pic.twitter.com/NFinYZIjfl
— Sanju (@Pune16Sanjay) May 16, 2017
Celebrate Indian summers by wearing cotton. Khadi in particular because it breathes more. Support Indian spinners & weavers. #CottonIsCool pic.twitter.com/Oae823mRO8
— DesiTude (@desitude) May 16, 2017
Koi bhi mausam ho, Cotton ki feel hi alag hai. Great initiative by @TexMinIndia #CottonIsCool pic.twitter.com/OGJ8KuTf72
— Vijender Singh (@boxervijender) May 16, 2017
Cotton look of my cutie @smritiirani @TexMinIndia #CottonIsCool pic.twitter.com/oc1Ez6jzsw
— Sachin Jain (@jainSach) May 16, 2017
#CottonIsCool ,and it’s wonderful to see the young India wearing and valuing stuff made from cotton. Really a great initiative @TexMinIndia pic.twitter.com/Fmvym6D9Tn
— Mohammad Kaif (@MohammadKaif) May 16, 2017
Summer look! #CottonisCool @smritiirani @TexMinIndia @TheFDCI #SunilSethi @BornOfWeb pic.twitter.com/fOpGWtvUuc
— Karan Bhardwaj (@journokaran) May 16, 2017
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