Whether or not you want to cut flab, this latest video showing BEYONCE KNOWLES’s foray into workout fashion is definitely going to get you on the jogging track.
By SHREYANSH RAWAT
Pop diva Beyonce has added another feather in her cap. In collaboration with Topshop, she has launched her workout fashion label Ivy Park, the latest collection of which is going to hit stands 14 April onwards. The brand deals in sportswear and is aimed at encouraging women to get better and feel empowered. The Queen B stirred social media by releasing her exclusive video to promote the activewear line.
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“When I’m working and rehearsing I live in my workout clothes but I didn’t feel there was an athletic brand that spoke to me,” she said in a statement, adding, “My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
Watch the video here:
