Born of Web is the digital partner of Power of Pink, an event curated by Piya Bajwa, Founder of Nobility for Ability and Max Life Insurance, to create awareness over a fund raiser on early detection of cancer to honor and support Women facing atrocities which included survivors of cancer
The evening commenced with a discussion on ‘Early Cancer Detection’ followed by a fashion walk by the cancer survivors featuring creations by designer Charu Parashar.
The panel discussion engaged the guests on how to detect early signs and symptoms of cancer, medical advancements in cancer research, healthy eating habits and lifestyle, financial implications and security, a QnA session.
The guests present at the event were Dr Anjali Hooda, Mamta Dhingra, Sonu and Atul Wassan, Fateh and Anirban Deb, Sanjay and Manisha Bhatia and Manmeet Kumar to name a few.
Piya Bajwa, Founder Nobility for Ability, said, “As a breast cancer survivor myself, I have been lucky to have the full support of my family and friends as I went through the treatment. Unfortunately, the stark reality is that not many women in India, who are faced with the reality of breast cancer, have that kind of support. The plight of women in rural India and marginal communities can only be guessed, considering women in urban India have to struggle with physical and psychological trauma of breast cancer. We as a community need to stand together and help. It’s a small step – the Nobility for Ability Fund Raiser in the fight against breast cancer, and I hope and urge you all to come forward to support and make a positive difference to those in need.”
Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance shares, “Battling cancer of any kind requires financial strength besides courage and willpower. Though medical advancements have increased the chances of early detection and successful treatment, yet the treatment costs are expensive. Experience from a recent survey conducted in association with Kantar IMRB, shows that Indians are unaware of the costs of treatment for critical illnesses such as cancer and are underprepared to battle such a health crisis. In light of these facts, financial planning for cancer incidence is critical. We hope through our initiative at ‘Power of Pink’, we open doors to make a meaningful difference and prepare them for the uncertainties of life.”
According to Glenn McGrath, founder of McGrath Foundation, “I wanted to personally thank all of you for coming together to raise funds for such an important issue. With your help, we will be able to place more specialised McGrath Breast Care Nurses all across Australia. Together we can make a difference.”
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