stereotypes

 

stereotypes

Porn, beef, sex, privacy… almost everything that is purely subjective to individuals has become the fanciful target of maniacs. Unfortunately, we are fast inching closer to times where there is clear standoff between conservatives and progressives in the society. As a result, suppression, naming & shaming, honour killing and other catastrophic activities have emerged shockingly.

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This new video by fashion retailer Shaze challenges the ongoing stereotyping in the Indian society and admirably echoes the sentiments of youth. The video questions why we are quick to label people based on their choices related to food, clothes, sex, etiquettes, interest… basically everything. The campaign has been conceptualised by Grey India.

Watch the video and pledge against labels!

https://www.youtube.com/watch?v=8Y8J96V7QiI

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