Fashion meets a cause as Anupama Dayal comes up with a Gulabi collection to aid an event on breast cancer awareness held at The Imperial, Delhi. Rashima Nagpal reports
The luxurious ballroom at The Imperial Delhi fills up with warmth, cheer and joy as women achievers, breast cancer survivors as well as oncologists set their feet on the ramp; all dolled up in ensembles by ace designer Anupamaa Dayal. The collection has essentially been compiled by the designer to signify the strength and valor of the cancer survivors. Ranging from peach to flamingo, the shades of the outfits flaunt hues of pink; the colour of moral strength for breast cancer sufferers. And thereby the name of the collection Gulabi.
“Fashion is a dynamic philosophy, it changes everyday,” says Anupama when asked about how she sees fashion collaborating with social causes. She believes that fashion has come a long way, has become democratic and is more than ready to welcome compassion as well. “With the passage of time, I have begun to take my role in making women happy very seriously,” she adds as she feels fashion gives a wonderful platform to make women feel happy, sexy and confident about themselves.
The Imperial in collaboration with ROKO Cancer Charitable Trust has been hosting events aimed at building awareness and gathering funds for cancer treatment for seven years now. Vijay Wanchoo, the GM of the hotel says, “We initiated with such events as part of corporate social responsibility and coming together of brands propagates financial contribution in such fund-raising causes.” He also mentioned that they look forward to widen their reach by reaching out to the locals in rather remote areas too.
More strength to the ‘Gulabi’ women and to the people who stand for them and with them! Some more pictures here:-
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