GENES by the Indo-French designer duo Lecoanet Hemant captures aesthetics of Ladakh in their latest collection. Divyani Raghav gets interesting facets in a quick rapid fire round with Hemant Sagar
We witnessed a concoction of modernity and tradition as the trendy Hemant Sagar hosted a preview of his autumn-winter collection for the year at the very aesthetic Bikaner house in Delhi. Specifically inspired by the tradition and architecture of Ladakh, GENES by Lecoanet Hemant comes up with a collection with a blend of modernity and tradition. Delving into his inspiration for their latest range, Hemant tells Born of Web, “The youth there is carrying street fashion fabulously. In a culturally rich Ladakh, it is amazing to find such a modern outlook of heritage. It implies that it is not aggressive to be modern. Modernity can very well be cohabited with tradition which I think is beautiful.”
In a precise conversation with Hemant, we get you some quick insights of the brand and also some tips on how to enhance your wardrobe:-
Reason behind partnership
Partnerships are punctuated by projects. Whether it is a business, love or life partnership, it’s not about looking into each other’s eyes, it’s about looking forward together.
GENES in mainstream fashion
I see genes becoming a lifestyle for a select few. I see that people who are interested and willing to be in sync will be automatically attracted by this collection.
It is quite affordable. It starts from around a Rs 1,000 and goes up to around Rs 10,000. Also, it’s available on genestribe.com, 4-5 other locations in India along with Amazon and Jabong.
Describe this collection in three words
Free spirited, reinforcing and uncomplicated.
5 must haves in a wardrobe
A perfect denim jacket, a pair of modern churidars, a pair of bulky shoes like Dr Martens which give a classic look to traditional clothes, then a white shirt for sure. It’s like a total must and a classic leather jacket.
Online market response
When it comes to the Internet, you have to entice people by giving those offers and special discounts. But I don’t believe in that too much because I think that in the end whether it is online or in a store, consistency is the key word and you have to give people the truth about what you actually believe. And I think that’s what people want from a designer; a statement of what you are and what you believe in.
Most stylish Bollywood Celebrity
Rahul Khanna because he is a gentleman, bit witty, discrete, laid back and not a big mouth. I admire Katrina Kaif amongst the females.
PS: GENES will also be spotted at the upcoming Amazon India Fashion Week. “If it goes well we will continue promoting and probably grow into full fledged shows,” said the designer.
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