FDCI President Sunil Sethi says the step to drop the grand finale show has been taken to break monotony and celebrate inclusivity at the fashion week
Every season at the India Fashion Week, organised by the Fashion Design Council of India (FDCI), the grand finale show that brings the curtains down at the five-day long extravaganza is the most sought after moment. The opulence of creative sets, participation of eminent designers, presence of top media editors and bloggers and the final walk of a Bollywood showstopper comprise blockbuster recipe of a grand finale, each season. However, at the latest Amazon India Fashion Week Autumn Winter 2018, there will be no ‘grand finale’ show.
The FDCI has announced that they are trying to be more inclusive this year, and hence, they will be having last show of all days as the finale show! “We, at the FDCI, have always believed in introducing newer ideas to break free the monotony. Taking this spirit forward, every evening of Amazon India Fashion Week will have the vibrancy of a grand show, instead of just a last-day grand finale, in order to commemorate as many designers as possible and to celebrate inclusivity,” said FDCI President Sunil Sethi in an official statement.
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However, a report by Mumbai-based tabloid Mid Day contemplates “lack of sponsorship” as a reason for this significant move. The report states Amazon’s contract with FDCI as the title sponsor of the fashion week ended seven months ago. “Amazon India’s three-year contract has ended. They are continuing to lend their name to the event, but in a way they deem best. So, if they decide to do away with the grand finalé format, it’s their call. We can’t be taking it for them,” Sethi was quoted as saying.
On the question of revival of the contract between FDCI & Amazon India, the e-commerce brand said it will continue its engagement with the Indian fashion industry. However, Sethi added, “We are still in talks (with Amazon India). If they decide that finances should be used in bettering technological aspects of the fashion week, such as with live broadcasts and LED screens, instead of focusing on one grand finalé show, I don’t want to be the fuddy-duddy guy opposing change.”
Experts say recent economic initiatives such as demonetisation and GST have hit hard all industries and sectors including fashion and lifestyle. While we know the market will take some time to get back to normalcy, we do appreciate FDCI’s efforts to keep organising grand fashion weeks thrice a year besides other initiatives.
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